Tuesday, April 28, 2009

Words aren't enough

If you try to establish a name for your web site (sites.google.com) or for your logon name, it turns out that all the words are taken. Jacques Barzun mentioned this problem of not enough language long ago. In “Science: The Glorious Entertainment”, he noted by in 1964 that so much progress and invention and change was happening in the world that there were too few words for describing all the new things. Thus, he said, we have the word “plastic” which is often used to mean “flexible”, “changeable”, also being used to mean “hard, inflexible”, as in a plastic water pistol. So, the word means “flexible” and “not flexible” !!!???!!
Use “website name availability” in Google to find testers for various names you might think of.
Words in English, the language of the internet, are often used already, even though English is said to have a very large vocabulary, maybe the largest. That may be partly to its history and habit of adopting words from many other languages. [Recently, I saw the statement that China has the most speakers of English of any country in the world.]
The advice for a harder-to-guess password has been to make a sentence of interest such as “My business needs a new name” and then use the initial letters of the words [MBNANN] as the name you are creating. However, in “Positioning” by Reis and Trout, the admen stated that the name used is the most important aspect of a new business so that might not work either. Combining bits of words from the sentence [Bisnan] might.

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