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"The greatest pleasure in science comes from theories that derive the solution to some deep puzzle from a small set of simple principles in a surprising way."
Every year since 1998, intellectual impresario and Edge editor John Brockman has been posing a single grand question to some of our time's greatest thinkers across a wide spectrum of disciplines, then collecting the answers in an annual anthology. Last year's answers to the question "What scientific concept will improve everybody's cognitive toolkit?" were released in This Will Make You Smarter: New Scientific Concepts to Improve Your Thinking, one of the year's best psychology and philosophy books.
In 2012, the question Brockman posed, proposed by none other than Steven Pinker, was "What is your favorite deep, elegant, or beautiful explanation?" The answers, representing an eclectic mix of 192 (alas, overwhelmingly male) minds spanning psychology, quantum physics, social science, political theory, philosophy, and more, are collected in the edited compendium This Explains Everything: Deep, Beautiful, and Elegant Theories of How the World Works (UK; public library) and are also available online.
In the introduction preceding the micro-essays, Brockman frames the question and its ultimate objective, adding to history's most timeless definitions of science:
The ideas presented on Edge are speculative; they represent the frontiers in such areas as evolutionary biology, genetics, computer science, neurophysiology, psychology, cosmology, and physics. Emerging out of these contributions is a new natural philosophy, new ways of understanding physical systems, new ways of thinking that call into question many of our basic assumptions.
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Perhaps the greatest pleasure in science comes from theories that derive the solution to some deep puzzle from a small set of simple principles in a surprising way. These explanations are called 'beautiful' or 'elegant.'
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The contributions presented here embrace scientific thinking in he broadest sense: as the most reliable way of gaining knowledge about anything – including such fields of inquiry as philosophy, mathematics, economics, history, language, and human behavior. The common thread is that a simple and nonobvious idea is proposed as the explanation of a diverse and complicated set of phenomena.
Writer, artist, and designer Douglas Coupland, whose biography of Marshall McLuhan remains indispensable, offers a lyrical meditation on the peculiar odds behind coincidences and déja vues:
I take comfort in the fact that there are two human moments that seem to be doled out equally and democratically within the human condition—and that there is no satisfying ultimate explanation for either. One is coincidence, the other is déja vu. It doesn't matter if you're Queen Elizabeth, one of the thirty-three miners rescued in Chile, a South Korean housewife or a migrant herder in Zimbabwe—in the span of 365 days you will pretty much have two déja vus as well as one coincidence that makes you stop and say, "Wow, that was a coincidence."
The thing about coincidence is that when you imagine the umpteen trillions of coincidences that can happen at any given moment, the fact is, that in practice, coincidences almost never do occur. Coincidences are actually so rare that when they do occur they are, in fact memorable. This suggests to me that the universe is designed to ward off coincidence whenever possible—the universe hates coincidence—I don't know why—it just seems to be true. So when a coincidence happens, that coincidence had to work awfully hard to escape the system. There's a message there. What is it? Look. Look harder. Mathematicians perhaps have a theorem for this, and if they do, it might, by default be a theorem for something larger than what they think it is.
What's both eerie and interesting to me about déja vus is that they occur almost like metronomes throughout our lives, about one every six months, a poetic timekeeping device that, at the very least, reminds us we are alive. I can safely assume that my thirteen year old niece, Stephen Hawking and someone working in a Beijing luggage-making factory each experience two déja vus a year. Not one. Not three. Two.
The underlying biodynamics of déja vus is probably ascribable to some sort of tingling neurons in a certain part of the brain, yet this doesn't tell us why they exist. They seem to me to be a signal from larger point of view that wants to remind us that our lives are distinct, that they have meaning, and that they occur throughout a span of time. We are important, and what makes us valuable to the universe is our sentience and our curse and blessing of perpetual self-awareness.
Psychologist Timothy Wilson, author of the excellent Redirect: The Surprising New Science of Psychological Change, explores the Möbius loop of self-perception and behavior:
My favorite is the idea that people become what they do. This explanation of how people acquire attitudes and traits dates back to the philosopher Gilbert Ryle, but was formalized by the social psychologist Daryl Bem in his self-perception theory. People draw inferences about who they are, Bem suggested, by observing their own behavior.
Self-perception theory turns common wisdom on its head. … Hundreds of experiments have confirmed the theory and shown when this self-inference process is most likely to operate (e.g., when people believe they freely chose to behave the way they did, and when they weren't sure at the outset how they felt).
Self-perception theory is an elegant in its simplicity. But it is also quite deep, with important implications for the nature of the human mind. Two other powerful ideas follow from it. The first is that we are strangers to ourselves. After all, if we knew our own minds, why would we need to guess what our preferences are from our behavior? If our minds were an open book, we would know exactly how honest we are and how much we like lattes. Instead, we often need to look to our behavior to figure out who we are. Self-perception theory thus anticipated the revolution in psychology in the study of human consciousness, a revolution that revealed the limits of introspection.
But it turns out that we don't just use our behavior to reveal our dispositions—we infer dispositions that weren't there before. Often, our behavior is shaped by subtle pressures around us, but we fail to recognize those pressures. As a result, we mistakenly believe that our behavior emanated from some inner disposition.
But my favorite essay comes from social media researcher and general genius Clay Shirky, author of Cognitive Surplus: Creativity and Generosity in a Connected Age, who considers the propagation of ideas in culture and the problems with Richard Dawkins's notion of the meme in a context of combinatorial creativity:
Something happens to keep one group of people behaving in a certain set of ways. In the early 1970s, both E.O. Wilson and Richard Dawkins noticed that the flow of ideas in a culture exhibited similar patterns to the flow of genes in a species—high flow within the group, but sharply reduced flow between groups. Dawkins' response was to assume a hypothetical unit of culture called the meme, though he also made its problems clear—with genetic material, perfect replication is the norm, and mutations rare. With culture, it is the opposite – events are misremembered and then misdescribed, quotes are mangled, even jokes (pure meme) vary from telling to telling. The gene/meme comparison remained, for a generation, an evocative idea of not much analytic utility.
Dan Sperber has, to my eye, cracked this problem. In a slim, elegant volume of 15 years ago with the modest title Explaining Culture, he outlined a theory of culture as the residue of the epidemic spread of ideas. In this model, there is no meme, no unit of culture separate from the blooming, buzzing confusion of transactions. Instead, all cultural transmission can be reduced to one of two types: making a mental representation public, or internalizing a mental version of a public presentation. As Sperber puts it, "Culture is the precipitate of cognition and communication in a human population."
Sperber's two primitives—externalization of ideas, internalization of expressions—give us a way to think of culture not as a big container people inhabit, but rather as a network whose traces, drawn carefully, let us ask how the behaviors of individuals create larger, longer-lived patterns. Some public representations are consistently learned and then re-expressed and re-learned—Mother Goose rhymes, tartan patterns, and peer review have all survived for centuries. Others move from ubiquitous to marginal in a matter of years.
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This is what is so powerful about Sperber's idea: culture is a giant, asynchronous network of replication, ideas turning into expressions which turn into other, related ideas. … Sperber's idea also suggests increased access to public presentation of ideas will increase the dynamic range of culture overall.
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"The habit of writing thus for my own eye only is good practice. It loosens the ligaments."
Literary icon Virginia Woolf, born on this day in 1882, was not only a masterful letter-writer and little-known children's book author, but also a dedicated diarist on par with Susan Sontag and Anaïs Nin. A fairly late journaling bloomer, she began writing in 1915, at the age of 33, and continued until her last entry in 1941, four days before her death, leaving behind 26 volumes written in her own hand. More than a mere tool of self-exploration, however, Woolf approached the diary as a kind of R&D lab for her craft. As her husband observes in the introduction to her collected journals, A Writer's Diary (UK; public library), Woolf's journaling was "a method of practicing or trying out the art of writing."
In an entry from April 20th, 1919, Woolf makes a case for the creative benefits of keeping a diary – something Joan Didion echoed nearly a century and a half later in her timeless essay on keeping a notebook – and argues for it as an essential tool for honing one's writing style:
I got out this diary and read, as one always does read one's own writing, with a kind of guilty intensity. I confess that the rough and random style of it, often so ungrammatical, and crying for a word altered, afflicted me somewhat. I am trying to tell whichever self it is that reads this hereafter that I can write very much better; and take no time over this; and forbid her to let the eye of man behold it. And now I may add my little compliment to the effect that it has a slapdash and vigour and sometimes hits an unexpected bull's eye. But what is more to the point is my belief that the habit of writing thus for my own eye only is good practice. It loosens the ligaments. Never mind the misses and the stumbles. Going at such a pace as I do I must make the most direct and instant shots at my object, and thus have to lay hands on words, choose them and shoot them with no more pause than is needed to put my pen in the ink. I believe that during the past year I can trace some increase of ease in my professional writing which I attribute to my casual half hours after tea. Moreover there looms ahead of me the shadow of some kind of form which a diary might attain to. I might in the course of time learn what it is that one can make of this loose, drifting material of life; finding another use for it than the use I put it to, so much more consciously and scrupulously, in fiction. What sort of diary should I like mine to be? Something loose knit and yet not slovenly, so elastic that it will embrace anything, solemn, slight or beautiful that comes into my mind. I should like it to resemble some deep old desk, or capacious hold-all, in which one flings a mass of odds and ends without looking them through. I should like to come back, after a year or two, and find that the collection had sorted itself and refined itself and coalesced, as such deposits so mysteriously do, into a mould, transparent enough to reflect the light of our life, and yet steady, tranquil compounds with the aloofness of a work of art. The main requisite, I think on re-reading my old volumes, is not to play the part of censor, but to write as the mood comes or of anything whatever; since I was curious to find how I went for things put in haphazard, and found the significance to lie where I never saw it at the time. But looseness quickly becomes slovenly. A little effort is needed to face a character or an incident which needs to be recorded. Nor can one let the pen write without guidance; for fear of becoming slack and untidy. . . .
Portrait of Virginia Woolf by Roger Fry, 1917
It was also an autobiographical tool. In an entry from January 20th, 1919, a 37-year-old Woolf considers the utility of the diaries to her future self, noting with equal parts sharp self-awareness and near-comic self-consciousness her own young-person's perception of 50 as an "elderly" age:
I note however that this diary writing does not count as writing, since I have just re-read my year's diary and am much struck by the rapid haphazard gallop at which it swings along, sometimes indeed jerking almost intolerably over the cobbles. Still if it were not written rather faster than the fastest type-writing, if I stopped and took thought, it would never be written at all; and the advantage of the method is that it sweeps up accidentally several stray matters which I should exclude if I hesitated, but which are the diamonds of the dustheap. If Virginia Woolf at the age of 50, when she sits down to build her memoirs out of these books, is unable to make a phrase as it should be made, I can only condole with her and remind her of the existence of the fireplace, where she has my leave to burn these pages to so many black films with red eyes in them. But how I envy her the task I am preparing for her! There is none I should like better. Already my 37th birthday next Saturday is robbed of some of its terrors by the thought. Partly for the benefit of this elderly lady (no subterfuges will then be possible: 50 is elderly, though I anticipate her protest and agree that it is not old) partly to give the year a solid foundation I intend to spend the evenings of this week of captivity in making out an account of my friendships and their present condition, with some account of my friends' characters; and to add an estimate of their work and a forecast of their future works. The lady of 50 will be able to say how near to the truth I come; but I have written enough for tonight (only 15 minutes, I see).
On March 9th, 1920, she returns to her future "elderly" self, this time with more hopefulness, presenting the diary as fodder for her future creative output – the building blocks of her combinatorial creativity:
In spite of some tremors I think I shall go on with this diary for the present. I sometimes think that I have worked through the layer of style which suited it – suited the comfortable bright hour, after tea; and the thing I've reached now is less pliable. Never mind; I fancy old Virginia, putting on her spectacles to read of March 1920 will decidedly wish me to continue. Greetings! my dear ghost; and take heed that I don't think 50 a very great age. Several good books can be written still; and here's the bricks for a fine one.
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"Worship your intellect, being seen as smart – you will end up feeling stupid, a fraud, always on the verge of being found out."
Last weekend, I attended the heartbreaking memorial for open-access activist Aaron Swartz, who for the past two years had been relentlessly and unscrupulously prosecuted for making academic journal articles freely available online and who had taken his own life a week prior. A speaker at the service read a piece by one of Aaron's personal heroes, David Foster Wallace – an excerpt from Wallace's famous Kenyon College commencement address, the only public talk he ever gave on his views of life, which was eventually adapted into a slim book titled This Is Water: Some Thoughts, Delivered on a Significant Occasion, about Living a Compassionate Life (public library).
I've written about the speech previously, but the particular excerpt read at Aaron's memorial resonates with chilling clarity in light of recent meditations on the meaning of life, how to find one's purpose, morality vs. intelligence, and whether money can really buy happiness. Wallace remarks:
If you worship money and things – if they are where you tap real meaning in life – then you will never have enough. Never feel you have enough. It's the truth. Worship your own body and beauty and sexual allure and you will always feel ugly, and when time and age start showing, you will die a million deaths before they finally plant you. On one level, we all know this stuff already – it's been codified as myths, proverbs, clichés, bromides, epigrams, parables: the skeleton of every great story. The trick is keeping the truth up-front in daily consciousness. Worship power – you will feel weak and afraid, and you will need ever more power over others to keep the fear at bay. Worship your intellect, being seen as smart – you will end up feeling stupid, a fraud, always on the verge of being found out. And so on.
Hear This Is Water in its entirety, with notable excerpts, here. Help fight the broken system that mauled Aaron here. Honor his legacy with a contribution to Creative Commons here.
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From The Matrix to Marie Antoinette's execution, irreverent visual synopses of pop culture staples.
While reductionism in science might be a terrible idea, graphic reductionism in pop culture can be a source of endless delight. In 2011, Milan-based creative agency H-57 brought us an entertaining series of minimalist pictogram flowcharts depicting famous lives, from Darth Vader to Jesus. This year, they're out with an entire book titled Life in Five Seconds (UK; public library), applying the same irreverent aesthetic to everything from cult movies to the biographies of historical figures.
Complement with the history of how pictograms came to dominate visual culture and their early use in vintage infographics.
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"He translated the essence of a thing – like a train, a ship, or a person – to the most 'graphic' expression."
French-Ukrainian painter, commercial artist, set designer, lithographer, and general visual savant Adolphe Jean-Marie Mouron, better-known as A. M. Cassandre and celebrated as one of the most influential graphic designers in history, was born 112 years ago this week. Though perhaps best-known for his iconic 1932 Dubonnet wine posters, highlighted in The Phaidon Archive of Graphic Design, Cassandre created an enormous corpus of graphically groundbreaking work, including travel posters, typefaces, and advertising. His sensibility was influenced by cubism, surrealism and the work of painters like Picasso and Ernst, yet his aesthetic was breathtakingly original. But Cassandre's story is as tragic as his design is brilliant – after losing his advertising agency business at the onset of WWII and serving in the French army, Cassandre eventually returned to design and easel painting after the war but struggled with bouts of depression for many years, until he took his own life in 1968.
In 1985, Cassandre's son Henri told the story of his father's life and legacy in A. M. Cassandre (public library) – a beautiful volume published by Rizzoli, but sadly long out of print.
In Debbie Millman's excellent How to Think Like a Great Graphic Designer – which gave us Massimo Vignelli on intellectual elegance and Paula Scher on creativity – celebrated Swiss designer Steff Geissbühler extols Cassandre:
DM: Who is your favorite graphic designer?
SG: A.M. Cassandre.
DM: Why?
SG: A.M. Cassandre was the ultimate poster designer – he knew exactly how to use scale, perspective, focus, and color to express the essence of the message. He was one of the few painters who created and understood the power of the poster and, with that, created the profession we now call 'graphic design.' His formal ideas have never lost power and grab me to this day. He made typography an integral part of the image. He translated the essence of a thing – like a train, a ship, or a person – to the most 'graphic' expression.
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