Gift of breakfast cereal

I like Heritage Flakes cereal.  They hold up well in milk and are a combination of several grains. They can be hard to find so so I buy in bulk.  For a birthday gift for friends, I give a  bag of Heritage Flakes for a gift. It is pretty certain that they are not also getting that gift from other people.  So far, it has worked ok.  At least one friend reports getting more.