Even children of an earlier era, such as me, are familiar with the moment on radio or tv, just before the hero is bonked on the head by the villain's assistant who has been hiding behind the file cabinet, when we suffer a word from our sponsor. Whether it is bikes or biscuits, we have to wait to see if by some miracle, the hero notices the assailant assistant in the reflection in the clock face and sidesteps the vicious blow. We listen to a recitation of the product's virtues and forget the product rather quickly.
Now that broadcast television is losing to streaming, we see 8 or more 10 or 15 second ads in a row. By the end of the string of ads, we can't remember what the first of the intruders was about. One ugly result of strings of ads is that we get antithetical ads running against each other, as when the wine shop, the bar and the local alcoholic treatment center have ads close to each other. We get ads for Chevrolet and Ford, although not very often in the same advertising break (intrusion).
As head of my own little ad agency, I can see that we need to take steps. We plan to offer to underwrite part of the costs of wedding, christenings, bar/bat mitzvahs and funerals. My company feels that by using attractive personnel and soothing languages, we will be able to ask officials and audience to bear with us a short time while we explain the strong points of given products. We plan to avoid mention of divorce services during an ad inserted in a wedding ceremony and life insurance during christenings but ads for savings for college programs might be well received during a bar mitzvah. You know - something short, tasteful and clever.
If you place your ad with my company, Peskytine Intrusions ("There is nothing fishy about our service"), we will avoid intruding at the more inopportune moments and will not place intrusions that refer to your products' shortcomings or downsides. We won't mention weight loss programs beside your potato chips, beer and pizza. We won't mention burial and cremation services in the same intrusion with guns, ammunition and hunting garb.
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Bill
Main blog: Fear, Fun and Filoz
Main web site: Kirbyvariety
