When is the strawberry festival?

When is the strawberry festival held?  When the strawberries are ripe. (Notice Western practice and calendars would expect a date for a festival and planning and coordination purposes.  We are not used to timing by natural events.)

From "Everyday Sacred" by Sue Bender: Audrey, a friend, owned and treasured a rare Zuni fetish, a carved onyx wolf sitting in the "singing position," with its head raised towards the moon. To honor a friend of hers at a critical time, Audrey lent her the wolf. Her friend assumed it was a gift and Audrey did not have the heart to say, "No. This is mine. I need her!" When Audrey was next in Santa Fe, she went back to the shop where she had bought her wolf and asked for another just like it. A customer, overhearing her, came up and said, "Maybe you don't need it anymore. Perhaps your wolf had done whatever she could for you." [Bender, Sue  Everyday Sacred: A Woman's Journey Home (Kindle Locations 843-848). Harper Collins, Inc.. Kindle Edition.]

There is a difference between "having the wolf", say in your treasures drawer or on your display shelf, and growing from the wolf and what she ripens in you.  When you ripen, and become ready, you don't need the little carving anymore.