Exciting news?

A headline today read "Exciting news about…"  Normally, I create my own excitement about the news.  I don't want reporters and editors to apply their language skills to writing about happenings when I read their choices of topics and descriptions of what happened.  I am confident that I will furnish my own level of excitement about the events they choose to report. I don't want any extra boost from them.  I believe they will indeed develop the ability to give me a professional hit of excitement that I will feel but not notice was dropped on me by well versed writers.

I suppose rewards and acclaim follow the writers who raise reader excitement the most.  For their own good, they may extend their ability to manipulate me.