Pop-up

I was surprised the first few times I was reading a web "page" and some ad popped up right over the words I was reading. I realize that I didn't create the code for the page. I don't know what choices the coding gives the creator of the page.  I realize that a web "page" is not a paper page regardless of what it is called.  I guess the coding is used more often these days to create a short video with distracting movement and scene change almost at the point I am up to in reading but not quite.  I still consider such practices examples of poor choice and poor manners.