Looking that up

When I look something up, I can tell it does me some good just to formulate the wording of the inquiry.  I almost always use Duckduckgo since it prides itself on keeping my searches "private", that is somewhat secret.  Normally, I am not ashamed of my searches but I am interested in avoiding having people all over the world sending me emails that explain why I should be buying their products.  

I was impressed by Jacques Barzun's comments that scientists are discovering so much new stuff that it is straining our supply of words just to name new discovered parts, processes and particulars.  One way we handle the strain is to use a perfectly good word for something new, something additional.  Say, I write the computer code for a new program that I want to sell.  Let's call it "slidingboard", even though it doesn't slide and it isn't a board.  From now on, when you look up "slidingboard", the first uppity-up pages of the results will be about my wonderful, handy, lovely program and not about playground equipment.