Sometimes, friends express disgust at overuse of the "profit motive". It can seem like all people care about is making money, sometimes in not-so-good ways. But I think a different motive is as powerful or more so: the desire to have "something to do". Your woodcarver may love carving but just having an activity that makes sense, that is fun and engaging can be very powerful. As a kid, l liked the way books brought a story, an adventure or just a narrative that took my mind in directions and to places and topics I didn't think of by myself.
The company called Storyworth asks me questions about my history and my thoughts that prod me in directions I don't usually venture in. A person my age has more history than he can remember and putting my memory to work as well as asking my partner what she remembers takes me to experiences I have not thought about for decades.