I like reading a good book. There are many in my own collection. There are many in the local library. I could buy some good ones and I have. How can I choose a good book?
There are many films we could watch on Netflix and other channel/companies. How do I choose which to watch?
I wrote my dissertation on choice theory and methods but it takes too long to list advantages and disadvantages of reading each book. I can apply those writing and judging methods to 4 or 5 candidates for reading. I can ask my wife which appeals to her.
I was impressed when my 4 or 5 year old greatgrandson was able to make a satisfying choice of videos to watch after seeing the artwork on the box.
We all do many things by "gut".
